Sunwood

BRAND DESIGN

Sunwood California Forest Conservancy is a concept non-profit dedicated to preserving California's forests through education and advocacy. To capture the essence of SCFC, I designed a cohesive brand that evokes the serene experience of camping in California's wooded mountains. The brand's visual identity combines warm colors with the cool greens of the redwoods, reflecting the organization's mission to connect people with nature.

TOOLS IN USE:

  • Photoshop

  • Illustrator

  • After Effects

  • Premiere Pro

Sunwood California Forest Conservancy

I created a user-friendly website for SCFC featuring a captivating landing page and an easy-to-navigate donations page. An animated infographic GIF, made with Adobe After Effects, was incorporated to effectively communicate SCFC's key messages in an engaging format. The corporate identity materials, including business cards, letterhead, envelopes, and stationery, were designed to be both professional and evocative of the adventurous spirit of forest exploration.

To further enhance SCFC's visibility, I designed a range of merchandise, including hoodies, mugs, and stickers, and produced a promotional video to tell SCFC's story. This comprehensive branding package ensures that SCFC's message reaches a wide audience, inspiring them to join the effort in preserving California's natural heritage.

Sunwood CA Forest Conservancy Promotional Video