Merch

DESIGN + DEVELOPMENT

Working at Table Rock allowed me the opportunity to not only work on the company’s branding, but their influencer’s branding as well! I worked collaboratively with select content creators to bring their merch visions to life.

TOOLS IN USE:

  • Shopify

  • Adobe CC

  • Procreate

  • G Suite

While working with their existing brand colors and fonts I brought the Fitness Uncensored gal’s sweat set dreams to life! We created fully custom matching crewneck and sweatpants set in 2 colorways. Designed to represent their brand down to the labels, this merch gave their audience the opportunity to connect with Fitness Uncensored in a tangible way.

Fitness Uncensored Merch

For Julia’s first merch release we wanted the focal point to be the words she shares to motivate herself and her audience achieve their wildest dreams. While using tones of mauvey pinks, neutrals, & powder blues I created a design that was versatile and rings true to her aesthetic.

Julia K Crist Merch

For Julia’s second merch release I stayed on brand with the color palette and whimsical, feminine aesthetic we built with her first launch. With this second launch Julia wanted to bring a more hand-drawn feeling to her tech focused content — using the words from her video intro to add an even more personalized feel.

Emily wanted her merch to focus on words she lives by. She loves retro fonts, pinks and oranges, and positivity. We implemented smiley faces to emulate the groovy, vintage aesthetic she was going for, giving her merch positive vibes with not just the words, but the graphics as well.

Emily Grace Merch